Posted on 25 February 2015
Earth Hour
WWF’s Earth Hour takes on its biggest challenge ever this year by strengthening focus on the globe's most stubborn environmental challenge – climate change. As the opportunity for action on climate change peaks in 2015, the world’s largest grassroots movement will raise its voice to change climate change.

The ninth edition of Earth Hour rolls across the globe at 8:30 pm local time on Saturday, 28 March 2015, only months before a new global climate deal is expected to be agreed. When Earth Hour does arrive, it will range across six continents and the world’s twenty-four time zones to unify a global community bound by individual actions on climate.

“Climate change is not just the issue of the hour, it's the issue of our generation,” said Sudhanshu Sarronwala, Member, Board of Directors, Earth Hour Global Ltd. “Earth Hour is the world’s most enduring people’s movement focused on climate. The lights may go out for one hour, but the actions of millions throughout the year will inspire the solutions required to change climate change.” 

2015 will be the 8TH consecutive year that the UAE will participate in the global movement against climate change.

Emirates Wildlife Society in association with WWF is calling on UAE residents and organisations to use their power to change climate change this Earth Hour, with the #YourPowerUAE campaign. #YourPowerUAE aims to raise awareness about climate change, its impacts and what we as individuals, organisations and businesses in the community can do about it.

#YourPowerUAE also calls on individuals and businesses in the UAE to do their bit for the planet and start saving water, which is an effective and easy way to tackle climate change.

Ida Tillisch, Director General of EWS-WWF said: “Water consumption in the UAE has a direct link to climate change, as most of our water goes through desalination; an energy-heavy process that produces carbon emissions. This Earth Hour, we aim to educate the UAE about this very important link and remind them that the solution can be as simple as being mindful of our water consumption”.

“Climate change knows no borders and neither does the crowd. WWF's climate movement is powered by people, has massive reach and is pursuing an urgent purpose in demanding climate action,” added Sarronwala.
The world's most famous landmarks will once again go dark during Earth Hour, and supporters worldwide will also use Earth Hour to promote climate change solutions.

2014 marked an epic success for the UAE with all seven emirates participating, and the Earth Hour message reaching more than 5.5 million people. The world’s tallest building; the Burj Khalifa, the iconic Sheikh Zayed Grand Mosque, Burj Al Arab, Emirates Palace and the Etihad Towers all switched off for the hour, with residents and businesses taking the campaign reach and impact even further.

Since 2007, Earth Hour has mobilised businesses, organisations, governments and hundreds of millions of individuals in over 7,000 cities and 162 countries to act for a sustainable future. As the window of opportunity for climate action narrows, Earth Hour is the universal platform that powers innovative, people-driven solutions to change climate change.                                                                                                                                                          
EWS-WWF calls on the UAE community to use the #YourPowerUAE  to spread awareness on Earth Hour and climate change. Using this hashtag will ensure that UAE’s participation in Earth Hour will be visible and prominent across social media. 

One of the many ways to join this global movement is to participate Earth Hour Twister Challenge, by recording a short video trying to pronounce the following Tongue Twister, and then sharing it on social media (Instagram/Twitter/Facebook etc) with the hashtag #YourPowerUAE:
Whether the weather be cold
Or whether the weather be hot;
We’ll weather the weather
Whatever the weather,
Whether we like it or not.

As part of the Tongue Twister Challenge, participants can choose to support EWS-WWF’s Earth Hour and fight against climate change by visiting the EWS-WWF Just Giving page, where individuals and businesses alike can contribute and fundraise for EWS-WWF’s climate change and energy work; and nominate three of their friends to also do the challenge.
Link to the official Earth Hour 2015 video:
Earth Hour UAE website: 
Earth Hour
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