Marketing Communication Officer | WWF

Marketing Communication Officer

Posted on
10 January 2018


   
Position Information
Position title:             Marketing Communication Officer Unit: Business Development
Directly reports to:     BD Director Location:                Dubai / Abu Dhabi
Direct reports: None Type of contract: Full-time
Date: December 2017 Duration  
 
 
Background
Emirates Wildlife Society (EWS) is a UAE environmental non-governmental organization, established under the patronage of HH Sheikh Hamdan bin Zayed Al Nahyan, Ruler’s representative in the Western Region and Chairman of Environmental Agency – Abu Dhabi (EAD).
 
EWS works in association with WWF, one of the world’s largest and most respected independent conservation organizations. EWS-WWF has been active in the UAE since 2001 and has successfully initiated and implemented several conservation and education projects and initiatives in the region.
 
EWS-WWF works federally and in the region with offices in Abu Dhabi, Dubai and Fujairah and is governed by a local board of directors.
 

Job summary

 
The Marketing Communication Officer is responsible for leading and supporting the copywriting requirements (including proposal writing, blogs..etc), Press Releases (PR) and communications and media support related to recruitment of new donors, partners and the launching of new campaigns, events and marketing engagement programmes led by the business development unit.
 
The Marketing Communication Officer will work closely with all the business development team members including the marketing and event staff and liaise strongly with the communications team including the Communications and Education Director.
 
The successful candidate will have a formal education in written English and experience with editing content for print, digital and mobile audiences. The role requires meticulous content creation, editing and proofreading in a fast-paced, high-performance environment. The ability to read, write and understand Arabic language is a bonus.
 
 

Key Responsibilities Key Performance Indicators

1. Strategy

 

Provide strategic plans in line with the organisatioan’s communication and business development strategy on an annual basis.

  • The annual strategic communication plan should be provided one month after joining and each November from second year onwards.

2. Writing 

 

2.1  Provide editorial writing and creative copywriting to the business development (BD) team.

  • 50-60 proposals a month. 

  • Programme reports as required.

2.2 Provide support to the BD team related to external  communications.

  • Focus 50 letter - Ongoing.

  • Proposal Covering letters - As required.

  • Other communication as required.

2.2 Provide assistance to the marketing team.
 

  • One blog a month.

  • On event/engagement a month.

  • One news letter a month.

  • Other communications as required.

3. Media and PR

 

3.1  Lead the PR and media communications related to new donor recruitment. 

  • Ongoing.

3.2 Lead the PR and media communications related to event and partners engagement programmes.

  • 12+ engagement programme/event a year.

3.3 Provide media and communication support for campaigns such as Re-think Plastic and other fundraising campaigns run by the BD & Marketing units.

  • Ongoing.

4. Content Creation

 

4.1 Provide creative content (in collaboration with the marketing team) including landing pages, ads ...etc.

  • Create headlines, taglines and campaign themes - As required.

  • Edit/adapt copy to suit a variety of media platforms and audiences as required - As required.                                          

5. Organisational Support

 
  • Represent the organisation positively in public at all times by acting as a professional representative and ambassador.

  • Ongoing -  delivering high quality standards that support the mission and goals of the organization across all programmes and units.

6.  Administration

 
  • Follow all  administrative systems such as Salesforce, Hubspot ..etc and procedures, including invoice processes, submitting expense reimbursements, M&E reports, and so on by the deadlines assigned, as well as submitting content for the organizational calendar and informing other staff of activities and whereabouts
  • Participate actively in weekly team workshops and monthly team meetings and other meetings when requested.
  • Plan and report on personal performance indicators in support of the line manager.
  • Any other duties as required by workload or as requested by the line manager.
  • Ongoing -  producing high quality work that supports the organisations M&E goals
Required qualifications
Experience
  • 3+ Years in relevant PR/Communication and Marketing industry experience – preferably developing and coordinating marketing or communications content.
  • Knowledge of handling and organising media campaigns is essential.
  • Knowledge of inbound marketing tools is an added bonus.
  • Working experience in marketing communications with nonprofits and NGOs is an advantage.
  • Fluency in English is essential, knowledge of Arabic is an added bonus.
  • Interest in all aspects of the environment, wildlife, terrestrials, green energy and other topics that are undertaken by EWS-WWF is essential. 
 
Education
  • Bachelor Degree in communications, journalism, marketing,  events and/or corporate relations management.
Competencies
INDIVIDUAL

WWF Focus:
Acts as a member of EWS-WWF, placing higher priority on EWS-WWF’s goals than own goals and anticipating the effects of own area’s actions on others to ensure holistic EWS-WWF outcomes
External Orientation:
Looks outwards ensuring EWS-WWF stays relevant, continues to anticipate and adapt to external environmental and global trends
Delivering Quality Outcomes:
Establishes stretch goals, plans, using best judgment and takes responsibility for planning to and delivering on outcomes
Building Working Relations:
Builds collaborative relationships through the understanding and development of other’s and own ideas
Communicating Effectively:
Uses appropriate means of communication to convey messages, seeks input from others and ensures understanding.
Building Working Relations:
People demonstrating this competency are effective in working with peers, partners and others who are not in the line of command, to positively impact organization performance
 
Core Values Behaviors
Impact Driven
  • Results oriented and focused
  • We passionately seek impactful solutions to overcome the planets greatest challenges
  • Uses a science-based approach and applies facts, logic and professional knowledge to create impact, displaying a strong understanding of the issues
  • Demonstrates focus, determination, efficiency and accountability
  • Consistently delivers high-quality work
Integrity
  • Acts and communicates openly, constructively and ethically, and is sensitive to other people and cultures
  • Treats others fairly and respects others points of view, creating an environment of trust
  • Is consistent, honest and transparent in what one does and says
  • Demonstrates self-awareness, manages own emotional response, and is aware of the impact of own behavior on others
  • Demonstrates professionalism and upholds a high regard for the reputation of the organization
  • We live the principles and standards we call on others to meet, and hold each other accountable
Together We’re Stronger
  • Shows empathy, listens, asks questions and shows consideration and understanding for others
  • Is approachable, empowers others, provides trust and mutual respect
  • We remain optimistic, light-hearted and participates in celebrating success together
  • Recognizes the value that each individual brings to the collective impact of the organization
  • Embraces diversity and inclusion
  • Speaking with one voice, unified by one mission, shared values and common priorities
  • Seeks to build powerful and aligned networks with government, organizations and communities
Courage
  • Demonstrates perseverance and commitment to the Mission and Vision of the organization
  • Acts with confidence and from a position of strength
  • Takes measured risks and encourages action
  • Inspires hope and optimism
Adaptable
  • Stays informed of external developments and trends and adapts accordingly
  • Pursues avenues for continuous learning and development
  • Stays open-minded, seeks innovative and creative solutions
  • Flexible and open to change and others view-points, remains calm and confident during change
  • Embraces feedback
Skills required
  • Marketing communication and PR skills.
  • Desk Top Publishing / Digital Design
  • Strong communication skills
  • Excellent level of MS Office, XLS, PPT
  • Flexible team player willing to play interchangeable roles within the team when required.
  • Adaptable, flexible, able to take initiative and prioritize among competing demands
  • UAE driver’s license and own vehicle
  • Good  presentation skills
  •  Arabic knowledge is an advantage
Working relationships
Internal -  Liaise with Communications, Business Development, Conservation and Operations teams
 
External - Liaise with existing and potential donors.
 
Additional information
EWS-WWF is an equal opportunity employer. We welcome diversity in the workplace and offer a flexible and diverse place of employment.
 
EWS-WWF staff participate wholeheartedly in general activities and events which promotes the overall mission of EWS-WWF, whether or not the particular event or activity has any bearing on the job description and assigned project objectives and activities.
 
How to apply?
Interested candidates should send CV and cover letter to careers@ewswwf.ae
Only shortlisted candidates will be contacted.