Manager - Education Brand and Communications | WWF

Manager - Education Brand and Communications

Posted on
08 January 2018

Position Information
Position title:             Manager - Education Brand and Communications Unit: Communications
Directly reports to:     Education Programme Leader Location:                Abu Dhabi or Dubai
Direct reports: Communications Coordinator Type of contract: Full Time
Date: January 2018    
Emirates Wildlife Society (EWS) is a UAE environmental non-governmental organization, established under the patronage of HH Sheikh Hamdan bin Zayed Al Nahyan, Ruler’s representative in the Western Region and Chairman of Environmental Agency – Abu Dhabi (EAD).
EWS works in association with WWF, one of the world’s largest and most respected independent conservation Organizations. EWS-WWF has been active in the UAE since 2001 and has successfully initiated and implemented several conservation and education projects and initiatives in the region.
EWS-WWF works federally and in the region with offices in Abu Dhabi, Dubai and Fujairah and is governed by a local board of directors.
Job summary
The Education Brand and Communications Manager is ultimately responsible for building, successfully launching and implementing the new Education brand, in the UAE.  A core element of the Programme is the Platform, and the Education Brand and Communications Manager has a critical role in its success both through its creation and ongoing maintenance and critically through driving traffic to this. 
In addition, they strategically manage the Programme’s multichannel communications and online activity to deliver fully integrated external communications driving traffic to and engagement with the Programme and Platform.  This includes PR, media relations & external communications, digital and other communications such as collaterals and advertising (where relevant).
The Education Brand and Communications Manager is driven by insight and data to effectively build brand experiences that have relevance and meaning for our targeted audiences.  They are the custodian of the Education Programme brand, but equally an internal advocate/guardian for our most important and influential target audience groups.
Key Responsibilities
Education brand strategy and planning
  • Create and successfully deliver the over-arching Education Programme brand strategy (for 2018 to 2020), to include (but not limited to) in 2018:
    • Brand strategy - key strategic components – positioning, personality, VMV, tone of voice, architecture etc
    • A launch campaign strategy and plan
    • Target audience group specific marketing and communications campaigns/streams
    • Create and successfully deliver the Education Programme creative brand
  • Effectively manage 3rd parties to support delivery the above where relevant
  • Create and implement an overarching M&E Framework for the Education Programme brand
Brand guardianship
  • Ensure that the brand is being applied consistently – across all activities and touchpoints.
  • Create and implement guidelines – brand and content
  • Brand engagement internally and with EWS-WWF and key partners
Communications strategy and planning
  • Create and successfully implement the 2018-2020 communications strategy to launch the Programme and drive traffic to and long term, sustained engagement with the Platform
  • Create, manage and implement the stakeholder communications strategy and plan
  • Create and successfully deliver all relevant communications channels and assets in line with the above
  • Create relevant communications tool-kits and update periodically (e.g external messaging, information banks, Q&A etc)
  • Create and institutionalize effective communications processes
  • Manage media and spokespeople
  • Earn trust and effectively communicate with a wide range of internal stakeholders across all functions and levels and become a “strategic counsel” for the organisation on Education communication matters
  • Develop Education communications M&E and house in main Framework
  • Create short, medium and long term (e.g. 3-year brand survey) research methodologies to collect and analyze data to understand brand performance and measure and report on success of marketing and communications campaigns
  • Collect and analyze market trends, competitor activities and the behavior of a brand’s target audiences
  • Anticipate and incorporate audience future needs and trends and other key trends (e.g. communications, influencer and technology) vital to the brands performance
  • Embed the use of insights and data into Education communications – test, learn and adapt mindset
Internal communications
Create and implement an internal communications strategy for 2018 -2020.
  • Contribute to planning and workplan development for the Education Programme.
  • Lead on the development of creative content for the Education Programme
  • Effectively manage budgets and resources
  • Manage all relevant agencies and 3rd parties
  • Liasie with EWS-WWF communications and brand teams
  • Other stakeholder management (e.g. partners)
  • Support marketing and fundraising communications if/ where relevant
  • Other ad hoc tasks as the workload requires or when the Education Programme Leader requests.
WWF Focus:
Acts as a member of EWS-WWF, placing higher priority on EWS-WWF’s goals than own goals and anticipating the effects of own area’s actions on others to ensure holistic EWS-WWF outcomes
External Orientation:
Looks outwards ensuring EWS-WWF stays relevant, continues to anticipate and adapt to external environmental and global trends
Delivering Quality Outcomes:
Establishes stretch goals, plans, using best judgment and takes responsibility for planning to and delivering on outcomes
Building Working Relations:
Builds collaborative relationships through the understanding and development of other’s and own ideas
Communicating Effectively:
Uses appropriate means of communication to convey messages, seeks input from others and ensures understanding.
Building Working Relations:
People demonstrating this competency are effective in working with peers, partners and others who are not in the line of command, to positively impact organization performance

Team Leadership:
Develops direction and shared purpose, builds effective and high-performance teams and ensures goals are accomplished
Change Leadership:
Encourages and seeks out innovative solutions through people, transformation and aligning an organization in a new and challenging that brings people on a journey constructively and empathetically
Managing Resources:
Demonstrates an understanding of how the organization operates financially, can identify and direct toward business opportunities by managing resources .
Value Behaviors
Impact Driven
  • Results oriented and focused
  • We passionately seek impactful solutions to overcome the planets greatest challenges
  • Uses a science-based approach and applies facts, logic and professional knowledge to create impact, displaying a strong understanding of the issues
  • Demonstrates focus, determination, efficiency and accountability
  • Consistently delivers high-quality work
  • Acts and communicates openly, constructively and ethically, and is sensitive to other people and cultures
  • Treats others fairly and respects others points of view, creating an environment of trust
  • Is consistent, honest and transparent in what one does and says
  • Demonstrates self-awareness, manages own emotional response, and is aware of the impact of own behavior on others
  • Demonstrates professionalism and upholds a high regard for the reputation of the organization
  • We live the principles and standards we call on others to meet, and hold each other accountable
Together We’re Stronger
  • Shows empathy, listens, asks questions and shows consideration and understanding for others
  • Is approachable, empowers others, provides trust and mutual respect
  • We remain optimistic, light-hearted and participates in celebrating success together
  • Recognizes the value that each individual brings to the collective impact of the organization
  • Embraces diversity and inclusion
  • Speaking with one voice, unified by one mission, shared values and common priorities
  • Seeks to build powerful and aligned networks with government, organizations and communities
  • Demonstrates perseverance and commitment to the Mission and Vision of the organization
  • Acts with confidence and from a position of strength
  • Takes measured risks and encourages action
  • Inspires hope and optimism
  • Stays informed of external developments and trends and adapts accordingly
  • Pursues avenues for continuous learning and development
  • Stays open-minded, seeks innovative and creative solutions
  • Flexible and open to change and others view-points, remains calm and confident during change
  • Embraces feedback
Required qualifications
5+ years of stretching experience in a private sector preferably in brand management,  advertising, full service or digital agency with strong experience in implementing digital campaigns.

  • Bachelor degree in relevant field and graduate degree preferred
Skills required
  • Excellent communication skills (Verbal and Written)
  • Bilingual (Arabic and English). Arabic written and verbal fluency is preferable
  • Highly organized, able to work independently with limited supervision
  • Able to develop communications strategies and plans that are targeted and multi-platform
  • Strong content management skills (digital and social media experience is preferred)
  • Passionate about creating effective communications that have impact and drive change
  • A critical thinker that continuously seeks improving status quo
  • Ability to grow to be a pragmatic strategic thinker
  • Test, learn, adapt mindset - able to use data and insight to drive improvements
  • Process driven: able to create and follow processes to improve efficiency
  • Strong interpersonal, intercultural, and communication skills
  • Proactive and resourceful, results oriented
  • Collaborative, constructive, team oriented, enjoys helping others
  • Accurate and attentive to detail
  • Familiar and comfortable with technology, with strong computer literacy
Working relationships
Internal – Works closely with Development, Conservation and Ops teams.
External – Works closely with PR Agency, stakeholders and suppliers.
Additional information
EWS-WWF is an equal opportunity employer. We welcome diversity in the workplace and offer a flexible and diverse place of employment.
EWS-WWF staff participate wholeheartedly in general activities and events that require the full support and participation of all staff members, whether or not the focus of any particular event or activity has any bearing on the job description and assigned project objectives and activities.
How to apply?
Interested candidates should send CV and cover letter to
Only shortlisted candidates will be contacted.