Events & Marketing Officer | WWF

Events & Marketing Officer

Posted on
21 December 2017


Position Information
Position title:             Events & Marketing Officer   Unit: Business Development
Directly reports to:     Strategic Marketing and Event Manager Location:                Dubai / Abu Dhabi
Direct reports: N/A Type of contract: Full-time with evening & weekend work
Date: December 2017    
 
 
Background
Emirates Wildlife Society (EWS) is a UAE environmental non-governmental organization, established under the patronage of HH Sheikh Hamdan bin Zayed Al Nahyan, Ruler’s representative in the Western Region and Chairman of Environmental Agency – Abu Dhabi (EAD).
 
EWS works in association with WWF, one of the world’s largest and most respected independent conservation organizations. EWS-WWF has been active in the UAE since 2001 and has successfully initiated and implemented several conservation and education projects and initiatives in the region.
 
EWS-WWF works federally and in the region with offices in Abu Dhabi, Dubai and Fujairah and is governed by a local board of directors.
 
Job Summary
 
The Events & Marketing Officer  is responsible for supporting the successful delivery of the marketing and events activity that aims to generate leads for the Business Development Unit and promote the work of EWS-WWF in the UAE.  The role holder   is also responsible to produce an annual event calendar and implement those planned events in coordination with the Event and Marketing Manager.
 
The Events & Marketing Officer will support the liaison between internal and external stakeholders including the communications team, business development team (internally) and donors and supporters from the government and private sectors (externally).
 
Reporting and Authority
The Events & Marketing Offficer reports directly to the Strategic Marketing & Events Manager and has no line management responsibility.
 
Key Responsibilities Key Performance Indicators
1. Marketing and Lead Generation
Contribute to the successful implementation of marketing plans to enhance the funding proposition and promote the engagement programmes of EWS (corporate engagement programmes such as the Sustainability Partnership Programme SPP, Sustainable Gifts.. etc). 
On-going, success measured by completion of tasks and activities as outline by the Strategic Marketing & Events Manager (SM&EM)
1.1. Design and deliver digital marketing  content for  emails,  photo asset library, etc.  including template design, copywriting, dispatch and providing  evaluations of campaign data to work alongside SM&EM to continually improve effectiveness.    Direct mail – minimum 12 per year  
Ad Hoc emailers as requested by SM&EM  
1.2. Manage the 16 week  Marketing Calendar ensuring all information is accurate . Attend meetings  (as requested) and liaise with other departments to ensure timely and relevant updates. Ongoing weekly management
1.3. Support the effective management of  marketing activities budget as allocated SM&EM
 
Ongoing.
1.4. Design and deliver creative marketing materials  for BD proposals, fundraising campaigns, brochures, SPP video .. and other tools. Ongoing.
1.5. Design and deliver other relevant tasks as required by the line manager. As required.
2. Promoting EWS - WWF
Support the implementation of major marketing and fundraising campaigns to promote the work of EWS and facilitate funding from partners and stakeholders.  Deliver tools aligned to the Partner Relationship Strategy.  Ensure delivery of items in line with prior approved Budget. 
 
 
Ongoing.
2.1. Design and deliver all newsletters to partners and stakeholders in line with  approvals from SM&EM Manager and Brand Manager  Minimum One newsletter monthly.
2.2. Design and deliver creative content to publish the business development blog in line with approvals from SM&EM and Brand Manager  One blog monthly.
2.3. Design and deliver leaflets and other promotional items for BD initiatives including SPP, Just One (Tourism programme), Sustainable Gifts ... etc.  
 
Ongoing.
3. Events
Manage the planning and implementation to   successfully deliver EWS-WWF  planned Events within the allocated budget, aligned to the marketing plans and brand strategy   
 
Ongoing.  
3.1. Organise and lead the delivery of events that build brand engagement and add value to partner relationship strategy.   Minimum  1 event a month
  • Biannual Partners event.
  • Annual BD planning retreat.
3.2. Organise and deliver  Fundraising events and Charity challenges in collaboration with BD members, as facilitated by BD and secured sponsorship agreements.  
  • At least 2 events a year- Q 2 onwards. 
  • At least 1 challenge a year - Q 3.
3.3. Manage the recruitment and briefings of Event Volunteers aligned to successful delivery of events. Create a core team of Volunteers to ensure availability of support throughout the year
3.4. Manage the promotional tools and brand merchandise inventory  aligned to events and Partner relationship strategy. Weekly monitoring with monthly reporting to the SM&EM
3.5. Manage and control the budget allocation for each event and optimize spend to ensure the best results for EWS-WWF. Weekly budget monitoring with monthly report to the SM&EM
Organisational Support
  • Represent the organisation positively in public at all times by acting as a professional representative and ambassador.
 
 
 
 
  • Ongoing -  delivering high quality standards that Support the mission and goals of the organization across all programmers and units.
ADMINISTRATION
  • Follow all administrative systems (Salesforce) and procedures, including invoices processes, submitting expense reimbursements, M&E reports, and so on by the deadlines assigned, as well as submitting content for the organizational calendar and informing other staff of activities and whereabouts
  • Participate actively in weekly team workshops and monthly team meeting and other meetings when requested.
  • Plan and report on personal performance indicators in support of the line manager.
 
  • Ongoing -  producing high quality work that supports the organisations M&E goals
Required Qualifications
Experience
  • 4+ years of professional experience, with demonstrated success in delivery of professional events, graphic design, marketing and project management. 
  • Knowledge of marketing and fundraising campaigns management.
  • Knowledge of providing visuals in fundraising proposals is essential.
  • Fluency in English is essential, knowledge of Arabic is an added bonus.
  • Interest in all aspects of the environment, wildlife, terrestrials, green energy and other topics that are undertaking by EWS-WWF is essential.
 
Education
  • Bachelor Degree in marketing,  events and/or corporate relations management.
  • Certificate in graphic design and/or digital design. 
 
Competencies
INDIVIDUAL
WWF Focus:
Acts as a member of EWS-WWF, placing higher priority on EWS-WWF’s goals than own goals and anticipating the effects of own area’s actions on others to ensure holistic EWS-WWF outcomes

External Orientation:
Looks outwards ensuring EWS-WWF stays relevant, continues to anticipate and adapt to external environmental and global trends

Delivering Quality Outcomes:
Establishes stretch goals, plans, using best judgment and takes responsibility for planning to and delivering on outcomes

Building Working Relations:
Builds collaborative relationships through the understanding and development of other’s and own ideas

Communicating Effectively:
Uses appropriate means of communication to convey messages, seeks input from others and ensures understanding.

Building Working Relations:
People demonstrating this competency are effective in working with peers, partners and others who are not in the line of command, to positively impact organization performance
 
 
Skills Required
  • Professional Events Management
  • Desk Top Publishing / Digital Design
  • Strong communication skills
  • Excellent level of MS Office, XLS, PPT
  • Flexible team player willing to play interchangeable roles within the team if required.
  • Adaptable, flexible, able to take initiative and prioritize among competing demands
  • UAE driver’s license and own vehicle
  • Good  presentation skills
  •  Arabic knowledge is an advantage
 
Working Relationships
Internal -  Liaise with Communications, Business Development, Conservation and Operations teams
 
External - Liaise with existing and potential donors.
 
 
Additional Information
Please send your CV/resume to Rhea Onero: ronero@ewswwf.ae