Coordinator - Communications | WWF

Coordinator - Communications

Posted on 29 March 2017
Position Information
Position title:             Coordinator - Communications Unit: Communications
Directly reports to:     Brand Manager - Communications Location:                Dubai
Direct reports: None Type of contract: Full Time
Date: March 28, 2017   Consultancy
Emirates Wildlife Society (EWS) is a UAE environmental non-governmental organization, established under the patronage of HH Sheikh Hamdan bin Zayed Al Nahyan, Ruler’s representative in the Western Region and Chairman of Environmental Agency – Abu Dhabi (EAD). EWS works in association with WWF, one of the world’s largest and most respected independent conservation Organizations. EWS-WWF has been active in the UAE since 2001 and has successfully initiated and implemented several conservation and education projects and initiatives in the region. EWS-WWF works federally and in the region with offices in Abu Dhabi, Dubai and Fujairah and is governed by a local board of directors.
Job summary
The Coordinator - Communications reports to the Brand and Communications Manager and is responsible for implementing all digital communications activities for EWS-WWF including the website, email marketing, social media, analytics and content production. The Coordinator - Communications also plays a central and integral role in coordinating the efforts of the communications team, primarily through the effective management of all communications calendars and databases. As integral member EWS-WWFs communications team; he/she keeps abreast of trends and implements effective digital communications initiatives to key audiences.
Key Responsibilities Key Performance Indicators

Website (20%)
  • Ensure the website content is accurate and up-to-date (implement process for periodic and ad-hoc review).
  • Publish, edit, and update website pages through CMS, or for more complex updates, with the external web teams.
  • Ensure website is up to date with latest Global WWF Digital best practice developments.
  • Work with Manger to plan and implement appropriate SEO and SEM.
  • Work with Manager to create a process for and use data and analytics tools to increase traffic, retention and call to action response on website.
Social Media (30%)
  • Act as the central point for all social media platforms.
  • Manage EWS-WWF’s presence and community on all social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube etc.).
  • Lead content calendar development, implement it daily.
  • Keep up to date on all platforms and industry trends.
  • Create and implement strategies to optimize and increase audience engagement on selected social media platforms.
  • Work with Manager to create a process for and use of data and analytics tools to optimize and evolve social media platforms.
Online advertising (5%)
  • Work with Manager and Marketing Manager to make recommendations for online advertising campaigns for communications and BD.
  • Implement any online advertising
  • Use data and analytics to provide campaign reports and intelligence for future online ad spend.
Email Marketing (5%)
  • Implement communications email marketing campaigns.
  • Create and implement strategies to optimize use of email marketing (for communications).
  • Conduct routine maintenance and cleanup of comms email list.
  • Provide campaign reports and look to use intelligence (including results from testing) to evolve all email marketing campaigns.

Central coordination (40%)
  • PUpdate all communications calendars – events, 6 months at a glance, editorial and social
  • PIn coordination with external suppliers, supplying information, facilitating contract finalization, and coordinating invoices and payments (Invoices to be in alignment with EWS-WWF payment cycle)
  • PMaintaining and keeping Box for Comms organized
  • PManaging agenda, calendar invite and minutes of weekly Comms meeting
  • PResponsible for keeping track of available media buys (pro-bono or paid), and documenting brand presence
  • PResponsible for updating media lists
  • PResponsible for coordinating printing, keeping track of report numbers
  • PMaintain an up to date suppliers lists, with notes on performance and tips (on Sales Force)
  • PMaintaining a well-organized photo database (Flickr) for the organization (All shared photos are uploaded with appropriate copyright within 2 weeks
  • PResponsible for keeping track of available media buys (pro-bono or paid), and documenting brand presence
  • PResponsible for updating salesforce regularly
WWF Focus: People demonstrating this competency is concerned about serving and building value added relationships with stakeholders and can be internal or external
External Orientation: People demonstrating this competency have a strong, detailed understanding of the market in which the organization operates and how changes affect the organization. They know the customers they serve, the competitors, suppliers and the regulatory environment and how to address them
Delivering Quality Outcomes: Establishes stretch goals, plans, using best judgement and takes responsibility for planning to and delivering on outcomes.
Building Working Relations: People demonstrating this competency are effective in working with peers, partners and others who are not in the line of command, to positively impact organization performance
Communicating Effectively: People demonstrating this competency use appropriate means of communication to convey message, seek input from others and ensures understanding
Key Responsibilities Behaviours
Impact Driven
  • Results oriented and focused
  • We passionately seek impactful solutions to overcome the planets greatest challenges
  • Uses a science-based approach and applies facts, logic and professional knowledge to create impact, displaying a strong understanding of the issues
  • Demonstrates focus, determination, efficiency and accountability
  • Consistently delivers high-quality work
  • Acts and communicates openly, constructively and ethically, and is sensitive to other people and cultures
  • Treats others fairly and respects others points of view, creating an environment of trust
  • Is consistent, honest and transparent in what one does and says
  • Demonstrates self-awareness, manages own emotional response, and is aware of the impact of own behaviour on others
  • Demonstrates professionalism and upholds a high regard for the reputation of the organization
  • We live the principles and standards we call on others to meet, and hold each other accountable
Together We’re Stronger
  • Shows empathy, listens, asks questions and shows consideration and understanding for others
  • Is approachable, empowers others, provides trust and mutual respect
  • We remain optimistic, light-hearted and participates in celebrating success together
  • Recognizes the value that each individual brings to the collective impact of the organisation
  • Embraces diversity and inclusion
  • Speaking with one voice, unified by one mission, shared values and common priorities
  • Seeks to build powerful and aligned networks with government, organizations and communities
  • Demonstrates perseverance and commitment to the Mission and Vision of the organization
  • Acts with confidence and from a position of strength
  • Takes measured risks and encourages action
  • Inspires hope and optimism
  • Stays informed of external developments and trends and adapts accordingly
  • Pursues avenues for continuous learning and development
  • Stays open-minded, seeks innovative and creative solutions
  • Flexible and open to change and others view-points, remains calm and confident during change
  • Embraces feedback
Required qualifications
Skills Experience
  • 3+ years of professional experience in relevant field
  • Excellent written and oral communication skills in English. Arabic is an advantage
  • Highly organized, able to work independently with limited supervision
  • Process driven: able to create and follow processes to improve efficiency
  • Strong interpersonal, intercultural, and communication skills
  • Proactive and resourceful, results oriented
  • A critical thinker that continuously seeks improving status quo
  • Accurate and attentive to detail
  • Familiar and comfortable with technology, with strong computer literacy
  • Passionate about environmental conservation
  • Bachelor degree in relevant field

Working relationships
Internal -  Business Development, Conservation and Operations Teams
External -  Vendors
Additional information
EWS-WWF is an equal opportunity employer. We welcome diversity in the workplace and offer a flexible and diverse place of employment.
EWS-WWF staff participate wholeheartedly in general activities and events that require the full support and participation of all staff members, whether or not the focus of any particular event or activity has any bearing on the job description and assigned project objectives and activities.
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