Achievements | WWF




While the road ahead holds more challenges, it's important to take a moment and note the meaningful wins we've achieved together



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We supported the Emirates Authority for Standardization and Metrology (ESMA) by conducting research to understand the economic and environmental impacts of implementing an indoor lighting standard. The results revealed that implementing the standard can save up to 668 million dirhams per year and reduce one million tonnes of CO2 emissions per year, equivalent to removing over 165,000 cars off the road. The Indoor Lighting Standard, developed and implemented by ESMA in 2014, now prevents low quality indoor bulbs from entering the UAE market.



In collaboration with Environmental Agency- Abu Dhabi, we put together a sustainable lifestyle campaign that aimed to tackle the UAE’s impacts on climate change. Through tips on how to reduce energy and water consumption, the campaign achieved several milestones including 9,792 online pledges to reduce energy and water consumption across the UAE, and the initiation of 14 green makeovers with schools, businesses, government and households. In addition, we launched a Heroes of the UAE Private Sector Programme in 2010, where eight organisations set out on a journey to become more sustainable by reducing their energy and water consumption. The organisations achieved a 16% CO2 savings per year, equivalent to removing 2,695 passenger cars of the road.



We work in partnership with Fujairah Municipality to restore freshwater ecosystems and protect rich biodiversity in Wadi Wurayah National Park.

Field Surveys and Reports:

Through field surveys in the wadi, we have discovered a rare endemic dragonfly, Urothemis thomasi, that was previously identified only in a few sites in Oman. We have also developed environmental parameters to monitor wildlife populations and natural systems, which include: freshwater ecosystems, terrestrial vegetation, Arabian Leopard, mid-sized carnivores. 

Education and Engagement:

For several years, we hosted HSBC employers in a Water Research and Learning Programme inside Wadi Wurayah National Park where they participated in hands-on freshwater research activities, and a series of complementary learning sessions in the classroom, providing them with the opportunity to learn more about global and local freshwater issues.

We also delightedly launched a Climate Change Research and Learning Programme to life with the support of DEWA, which enables DEWA staff to spend five days in Wadi Wurayah where they conduct scientific research and understand the impact of climate change on biodiversity in the UAE.



Four years, four countries, 75 tagged Hawksbill turtles and one shared vision: a safer, healthier future for these critically endangered creatures. Starting in 2010, this was the region’s largest ever initiative to understand their behaviour, migration patterns, feeding grounds and conservation needs. The research project helped identify Important Turtle Areas (ITAs) for marine turtle conservation and contributed towards recommendations for Marine Protected Areas (MPAs) as a fundamental component of the UAE’s marine conservation agenda.



We ran the first phase of our turtle conservation project, the largest initiative in the region, to understand marine turtle behavior and conservation needs. Between 2010-2014, 75 Hawksbill turtles were tagged using satellite transmitters in UAE, Oman, Iran and Qatar, which we then monitored to understand the turtles’ migratory patterns and potential threats.

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