EWS-WWF offers a campaign to showcase long-term commitment to go beyond the light switch | WWF

EWS-WWF offers a campaign to showcase long-term commitment to go beyond the light switch

Posted on
18 March 2011

Earth Hour 2011, the annual lights out event, will showcase a growing global community committed to taking environmental actions that go beyond the hour. Earth Hour 2011 will take place in the UAE on Saturday, March 26 from 8:30 to 9:30 pm, with most of the nation’s most iconic landmarks dimming their lights for one hour in what is to be the largest call for action on climate change in history.

Beyond the Hour marks the start of a new phase for the Earth Hour movement. In 2010 hundreds of millions of people across the world took part in Earth Hour, but switching off the lights was only the beginning. This year Earth Hour asks people to commit to an action, big or small, that they will sustain for the future of our planet.

Emirates Wildlife Society in association with WWF (EWS-WWF) is organizing a Beyond The Hour call to action where people can upload photographs showcasing their commitment to a sustainable lifestyle at www.ewswwf.ae/earth_hour/go_beyond_earth_hour/ . High profile individuals, including H.H. Sheikh Abdul Aziz Al Nuaimi - better known in the region as the "Green Sheikh," have already uploaded photos demonstrating their commitment to the environment. Hosts of photographs from people committing to environmental change can be viewed at the site.

Ida Tillisch, Acting Director General of the Emirates Wildlife Society in association with WWF (EWS-WWF) said: "Going beyond the hour is about committing to daily actions that incorporate environmentally sustainable practices into one’s lifestyle. On an individual level setting your A/C to 24 instead of 22 degrees, washing your car with a bucket instead of a hose, or switching your lights to high efficiency bulbs help you go beyond the hour. Organizations can go beyond the hour by empowering an environmental team and all employees to translate the Earth Hour message into on-going initiatives that reduce water and electricity consumption at work."

"Everyone has the power to make change: a CEO can change an organisation, a 7-year-old can change a classroom, and a president can change a country. What we are announcing today is just the beginning," Earth Hour Co-Founder and Executive Director, Andy Ridley, said, "It is through the collective action of individuals and organisations that we will be able to truly make a difference, which is why we are urging people across the planet to share how they will go beyond the hour this Earth Hour."

Ida Tillisch added: “Climate change is the most urgent and pressing issue facing the entire world and we need to unite everyone around meaningful action to tackle it. With a simple flick of the switch and click of the mouse, individuals and organisations will be sending a signal that they want solutions to the climate crisis and they will be taking action. We encourage all UAE residents to upload their photos of commitment to Earth Hour at www.ewswwf.ae/earth_hour/go_beyond_earth_hour/, take action, and share tips with the rest of the UAE community.”

To sign up for Earth Hour, go to www.ewswwf.ae/earth_hour/take_action_now/signup_eh_2011/

About Emirates Wildlife Society in association with WWF (EWS-WWF)
Emirates Wildlife Society is a national (UAE) environmental non-governmental organization. EWS is established under the patronage of HH Sheikh Hamdan bin Zayed Al Nahyan, Ruler’s Representative in the Western region and Chairman of Environment Agency - Abu Dhabi (EAD). EWS works in association with WWF, one of the world's largest and most respected independent conservation organizations, with more than 5 million supporters and a global network active in over 100 countries. EWS-WWF has been active in the UAE since 2001 and has initiated and implemented several conservation and education projects in the region. The mission of EWS-WWF is to conserve the natural heritage of the UAE and to promote sustainable lifestyles.

For more information please visit www.ewswwf.ae

To interview Ida Tillsch, Acting Director of EWS-WWF, please contact:
Iman Issa , Hill & Knowlton, E: Iman.Issa@hillandknowlton.com

To interview Andy Ridley, Co-Founder & Executive Director, Earth Hour, please contact:
Darain Faraz, Earth Hour Global, E: darain@earthhour.org
Jaya Myler, Earth Hour Global, Ph: +61 (0) 422 202 881, E: jaya@earthhour.org